If you live in New York, you have probably heard something over the last 7 days about Nas.  It doesn’t matter if you call him Nasir, Esco, Escobar, Nasty Nas or just plain Nas, the queens bridge native is back and not like NAStridomus back, really back.  Just in case you have been stuck using NetScape since 1994, Nas is widely regarded as one of the three rap gods of New York Hip-Hop and some would argue Hip-Hop in general.  Mentioned in the same class as the late Notorious BIG and Jay-Z.  Nas even stands out among the big three with his hard-hitting, witty, conscious, poetic and positive lyrics.

Going on twenty-four years, Nas has had a lasting impression on pop culture.  His style, his swagger, his slang, his image, his songs have impacted millions of people all over the world.  He has always had a way with words and a unique ability to stay relevant, reinvent himself and transcend different cultures and music genres.

You can download NASIR on Amazon Music.

Last Friday, Nas released his 11th studio album “NASIR” solely produced by legendary producer and MAGA dad-hat wearing Kanye West.  To commemorate the album release there was an outdoor listening party on Thursday, June 14th in Queens.  To see footage of the star-studded listening party, watch video below.

NASIR was released via Mass Appeal & Def Jam Recordings.   It features artists like Diddy, Kanye and The Dream.  The album is an eclectic mix of beats, lyrics and a combination of conspiracy theories and woke lyrics that we all have come to love from Nas.

Nas Illmatic XX Album Cover

This album is the first album since the release of the 2014 Illmatic XX which celebrated twenty years since the freshman release of the cult classic 1994 “Illmatic” LP.

Images Owned By Shop Nasir Jones

Apart from Nas’s main clothing company “HSTRY“, Nasty Nas has also launched an amazing exclusive online store that includes merchandise designed by Cali Thornhill Dewitt.

His venture capital firm “QueensBridge Venture Partners” has made some wise investments in over the years in companies like Lyft, Produce Pay and Dropbox.  Most notably the company scored big with the sale of Ring (who produces WiFi enabled video doorbells) to Amazon.  The deal reportedly made the “illmatic” rapper even iller with an additional 40 million dollars.

This year has not been all good for the QB MC, he has not really addressed rumors/allegations from his ex-wife Kelis, she recently stated that he would drink too much and physically abused her.  Only commenting “when the media slings mud, we build huts”.  They have been in a bitter custody battle for quite some time now.  Reportedly, Nas even has a problem with her bringing his child to temple for the Jewish holidays,  Oy vey, We shall see how this plays out.  I hope they can work things out for the sake of the child.

Love em or hate em, Nas continues to have a profound impact on mainstream pop culture.  From his style, his swagger, his slang, his marketable image and his songs have impacted millions and millions of people all over the world.  He has always had a way with words and a unique ability to stay relevant, reinventing himself and transcending different cultures and musical genres.

Nas shows no signs of cooling off.  This seems to be the most buzz he has had musically since his singles like “Ether”, “Made You Look” and “Hip-hop is Dead”.  So far critics have had mixed reactions to the LP.  Only time will tell if this is a classic album or just hype.  My personal feelings of the album are, It’s quintessential Nas.  The song selections are a random mix of BPM’s and samples that somehow only Nas and Kanye can make sound appealing, for this reason I give it a 8.9.  His lyrics are the usual 33.3% conscious hip-hop, 33.3% mainstream terminology and 33.3% conspiracy theories/dropping knowledge formula that we all have come to love.  Lyrics 8.5.  Total album 8.7, but what do I know.  I grew up in the suburbs and went to Hebrew school, not exactly hip-hop.  For critics that we compare the album to illmatic.  Nas isn’t 14 years old in QB anymore, he lives in a nice life and eats Foie gras.  He grew up and has evolved as you should too!

Seth Out!

Did you buy the album?  Let us know your thoughts in the comment section below.

Article Written by Seth Goldstein. SETH@NYNJ.COM

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